Fideaux was born of a simple concept, people LOVE their pets! We were one of the very first dog boutiques to open with the St. Helena store in 1996. Since then we have been having a blast finding the newest, coolest dog and cat products out there. From designer dog beds, Swarovski crystal collars and toys, to scoops of biscuits (just $4 for a heaping scoop!), we have the BEST there is to offer, and we LOVE what we do. I mean, really, what is better than helping people find just what they need for their best friend? Oh, and did we mention that the shopdog is pretty cute too?